Corporate social responsibility and behavioral intention: the moderator effect of contextual factors

Ahmad Al Jarah and Okechukwu Lawrence Emeagwali

Social Responsibility Journal, 2017, vol. 13, issue 4, 678-697

Abstract: Purpose - The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on the behavioral intention (BI) of customers (e.g. repurchase/revisit intention, spread word of mouth, loyalty, willingness to pay). Design/methodology/approach - A quantitative meta-analysis of 37 articles (n= 34,942) was conducted to determine the effect sizes of the relationship between CSR and BI of the customer. Furthermore, two kinds of contextual factors (environmental context and industry type) have been investigated as potential moderators between CSR and BI. Findings - Meta-analysis suggests that the positive relationship between CSR and BI is well-established and has a large effect size (r= 0.42). Individually, the repurchase/revisit intention was the most affected by CSR (r= 47) followed by loyalty intention (r= 0.41) where both word of mouth and willingness-to-pay intentions were less affected by CSR (r= 0.38,r= 0.37, respectively). Moreover, the result of meta-regression shows that both environmental context and industry type do not moderate the relationship between CSR and BI. Originality/value - The originality of this paper comes from presenting a summary of the direction of research on primary relationship between CSR and BI, as no prior meta-analysis on the primary relationship has been conducted till date (to the best of the authors’ knowledge).

Keywords: Loyalty; Corporate social responsibility; Meta-analysis; Willingness to pay; Behavior; Word-of-mouth (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-07-2017-0113

DOI: 10.1108/SRJ-07-2017-0113

Access Statistics for this article

Social Responsibility Journal is currently edited by Prof David Crowther

More articles in Social Responsibility Journal from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().