Long-term orientation and corporate social responsibility in small and medium-sized enterprises: the role of strategy formation mode

Nikola Rosecká, Ondřej Machek, Michele Stasa and Aleš Kubíček

Social Responsibility Journal, 2023, vol. 20, issue 4, 825-842

Abstract: Purpose - This study aims to explore the effects of long-term orientation (LTO) and strategy formation mode on corporate social responsibility. While many researchers have investigated how large businesses address corporate social responsibility (CSR), there is little empirical evidence on how small- and medium-sized businesses implement CSR or what individual drivers shape this process. Design/methodology/approach - The paper surveyed 282 small and medium-sized managers from the United Kingdom. The respondents were recruited using platform Prolific Academic. Findings - The findings reveal that LTO is a prerequisite for developing CSR and shapes strategy formation mode. The findings also suggested that deliberate strategies are positively related to CSR. The results are consistent across different components of LTO (futurity, continuity and perseverance) and CSR types (internal and external). Originality/value - The results show that all aspects of LTO are relevant for CSR in SMEs. Besides LTO, deliberate strategy formation model is an important factor contributing to CSR. The paper presents as first an empirical contribution to the strategy literature by examining positive relationship between LTO and deliberate strategy formation mode.

Keywords: Long-term orientation; Strategy formation mode; Corporate social responsibility; SMEs (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-07-2023-0363

DOI: 10.1108/SRJ-07-2023-0363

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