A polyphonic model for tracing in(ex)clusivity and relative dominance in CSR narratives

Gulnara Z. Karimova and Valerie Priscilla Goby

Social Responsibility Journal, 2024, vol. 20, issue 9, 1634-1647

Abstract: Purpose - The purpose of this study is primarily conceptual, presenting the notion of a polyphonic model as a tool for analyzing the interactions of diverse stakeholder voices in generating corporate social responsibility (CSR) narratives and practices. Design/methodology/approach - The theoretical basis for this model is Bakhtin’s notions of voice, polyphony, dialogic relations and placement within dialogue. Findings - To demonstrate possible applications of the model, this study considers CSR narratives that are emerging from some countries of the Arabian Gulf, given that this region’s historical trajectory and socio-political context differ substantially from those of more widely studied geopolitical contexts. This application reveals valuable use of the model. Originality/value - The contribution of this paper is its pioneering development of a polyphonic model that serves to reveal the diverse voices that shape CSR narratives. This provides a tool particularly useful for investigating the creation of CSR narratives in less researched organizational and national contexts.

Keywords: Arabian Gulf; Bakhtin; Corporate social responsibility; Narrative; Stakeholders; Voice (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-07-2023-0391

DOI: 10.1108/SRJ-07-2023-0391

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