Co-opetition, corporate responsibility and sustainability: why multi-dimensional constructs matter

Amit Kumar, Julia Connell and Asit Bhattacharyya

Social Responsibility Journal, 2021, vol. 19, issue 1, 114-137

Abstract: Purpose - This study aims to set out to develop and validate a new instrument to measure the multi-dimensional nature of co-opetition in corporate responsibility and sustainability (CRS). It is anticipated that this instrument will prove useful to firms wanting to adopt measures that support relevant sustainability strategies. Design/methodology/approach - The scale development concerns three separate components, namely, item generation through expert interviews; a pilot study conducted for scale purification; and a final study for scale confirmation and validation, respectively. The final study comprises 215 firms across 11 sectors in Australia that engage in co-opetitive alliances for CRS activities. Findings - This study empirically validates the distinctiveness of three dimensions (commonality-driven, competition-driven and collaboration-driven) of co-opetition in relation to CRS resulting in a 15-item multi-dimensional scale. The three dimensions were found to be important aspects both in terms of scale validity and organisational consideration. Research limitations/implications - This study proposes a new research area regarding the proposed framework, as well as practical strategies for practitioners when considering co-opetition and their firm’s engagement in CRS activities. Originality/value - Prior studies in similar areas have mainly comprised conceptual or qualitative approaches and do not tend to focus on all three aspects of co-opetition, corporate social responsibility and sustainability.

Keywords: Sustainability; Dimensions; Coopetition; Scale development; Corporate responsibility (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-08-2021-0335

DOI: 10.1108/SRJ-08-2021-0335

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