Advertising in virtual space. An increasing threat for traditional advertising

Razvan Dina ()
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Razvan Dina: Department of Economic Informatics and Cybernetics, The Bucharest University of Economic Studies, Romania

Oeconomics of Knowledge, 2012, vol. 4, issue 2, 28-39

Abstract: Traditional advertising media used as a main TV, radio and print media. When the Internet has become one of the most important channels of communication between people, advertising has proposed to use this new medium to promote products and services on the market. Currently, more than 50% of the western countries population and share increasingly larger of population from other countries have Internet access, which creates a huge potential for online advertising.

Date: 2012
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