BRAND ANALYSIS OF LG ELECTRONICS: A CASE STUDY

Syed Fida Hussain Shah, Tahira Nazir and Khalid Zaman
Additional contact information
Syed Fida Hussain Shah: COMSATS Institute of Information Technology, Abbottabad, Pakistan
Tahira Nazir: COMSATS Institute of Information Technology, Wah, Pakistan
Khalid Zaman: Department of Management Sciences, COMSATS Institute of Information Technology, Abbottabad, Pakistan

Oeconomics of Knowledge, 2013, vol. 5, issue 2, 13-27

Abstract: LG Electronics is a Korean based global brand in the field of consumer electronics, home appliances and mobile communications. The critical analysis in identifying the steps taken by the LG Electronics in the light of the existing literature review helps us to correlate these steps with the enhanced brand image, brand value and brand positioning. Information is collected from various reports i.e., LG Annual reports; International Magazines from the world of Business and Tech-nology; research literatures and other reputable sources. Innovation & design and constant obsolescence of ICT and IT Products (i.e., mobiles in particular), LG have to stick on R&D, design strategies and innovation and creativity for competing in the global market.

JEL-codes: M00 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://sites.google.com/site/oeconomicsofknowledge/v5_i2_2q_2013_kz.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eok:journl:v:5:y:2013:i:2:p:13-27

Access Statistics for this article

Oeconomics of Knowledge is currently edited by Saphira Publishing House

More articles in Oeconomics of Knowledge from Saphira Publishing House
Bibliographic data for series maintained by Felician ALECU ().