Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies

Fee-Alexandra Haase

Entelequia. Revista Interdisciplinar, 2010, issue 11, 75-92

Abstract: This article examines elements of discourse in professional communication using examples of marketing, PR, and advertising focusing on the communicative functions that serve the major aims of each of the professional communication fields we define as values. It follows the rhetorical definition of communication as a persuasive figure of speech and demonstrates this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial interests. It aims to incorporate the audience into the flow of discourses that is set up for serving the commercial interests.

Keywords: Marketing; Public Relations; Advertising; mass-media; professional communication (search for similar items in EconPapers)
JEL-codes: A13 M30 M31 M37 M39 (search for similar items in EconPapers)
Date: 2010
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