Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

Jeff Chester and Kathryn Montgomery

Working Papers from eSocialSciences

Abstract: The paper discusses the poor health statistics for children in the age group of 11-19. The main reasons for deteriorating health are identified as reduction in cost of food products, lack of physical education and junk-food marketing. The paper also brings out the importance of having a healthy media environment which develops health and nutrition awareness amongst chidlren.

Keywords: children; youth; adolescents; health; food; infrastructure; consumers; marketing; multicultural; media; media environment (search for similar items in EconPapers)
Date: 2008-12
Note: Institutional Papers
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Citations: View citations in EconPapers (1)

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