The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it

Berkeley Media Studies Group Bmsg

Working Papers from eSocialSciences

Abstract: Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms, pushing products onto young consumers who lack the information and capacity to understand the consequences of an impulsive decision. [BMSG Report]. URL:[http://www.bmsg.org/sites/default/files/digitalads_brief_report.pdf].

Keywords: Food Marketing; beverage; young people; youth; mobile phones; media players; blogs; online video channels; obesity; peer; biological urges; hormonal changes; ethnic youth; social networks; mobile marketing; adolescents; internet (search for similar items in EconPapers)
Date: 2012-07
Note: Institutional Papers
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