Statistical Methods for Market Researches: the Flexible Segmentation

Paola Maddalena Chiodini ()
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Paola Maddalena Chiodini: Department of Statistics, University of Milano - Bicocca

JeSP, 2008, vol. 1, issue 1, 3-4

Abstract: [En] In the assessment of the market it is crucial to identify the preferences of consumers. The Conjoint Analysis is one of the possible technique to be used. The aim of this work is to observe certain properties of the estimates obtainable by the models of the Conjoint Analysis through the findings of the Design of Experiments Theory. [It] Nella valutazione del mercato è fondamentale poter individuare le preferenze dei consumatori. Una delle possibili tecniche applicabili è la Conjoint Analysis. Obiettivo del lavoro è osservare alcune proprietà delle stime ottenibili dai modelli di Conjoint Analysis alla luce della Design of Experiments Theory. [Fr] Pour l'évaluation du marché il est essentiel de pouvoir identifier les préférences des consommateurs. La Conjoint Analysis est une des possibles techniques adoptables. Le but du travail est celui d’observer certaines propriétés des estimateurs obtenus par des modèles de Conjoint Analysis en utilisant la Théorie du Design of Experiments.

Keywords: Flexible Segmentation; Conjoint Analysis; Orthogonal Arrays (search for similar items in EconPapers)
JEL-codes: C13 C61 C9 (search for similar items in EconPapers)
Date: 2008-08-18
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