Media strategies in lobbying process. A literature review on publications in 2000-2018

Markus Mykk�nen and Pasi Ikonen

Academicus International Scientific Journal, 2019, issue 20, 34-50

Abstract: This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group�s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper presents a categorised model of media influencing strategies in lobbying process.

Keywords: lobbying; advocacy; journalism; literature review; media influencing (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:etc:journl:y:2019:i:20:p:34-50

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