Exposure of the Instagram Account @hungry.cikarang to Fulfilling the Information Needs of Authentic Indonesian Culinary to Followers

Diana Sari, Susilowati Dyah K, Ashur Harmadi, Didin Mukodim and Khusnul Khofifah

International Journal of Scientific Research in Science and Technology, 2024, vol. 11, issue 4, 152-156

Abstract: Instagram @hungry.cikarang is an account based on information content about culinary delights in Cikarang. This research aims to determine the influence of exposure to social media Instagram @hungry.cikarang on fulfilling the culinary information needs of followers. The research method used is a quantitative method with a survey approach of 100 respondents as a sample. The data obtained were analyzed using validity tests, reliability tests, normality tests, linearity tests, simple linear regression analysis, t tests and coefficient of determination tests. From this research, the results of a simple linear regression equation were obtained, namely Y= 22.737 + 0.623X, which means that the influence of exposure to social media Instagram @hungry.cikarang has a significant positive influence on fulfilling the culinary information needs of followers. Based on the results of the hypothesis test, namely the t test, it shows that there is an influence of exposure to social media Instagram @hungry.cikarang on fulfilling the culinary information needs of followers. Meanwhile, the test result for the R Square coefficient of determination is 0.414. These results explain the ability of the media exposure variable (X) to influence the information needs fulfillment variable (Y), which is 41.4%, while the remaining 58.6% is explained by other factors not included in this research.

Keywords: Exposure Instagram; Fulfilling Information; Followers; Indonesian Culinary (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:etm:ijsrst:v11:y2024:i4:id:269

DOI: 10.32628/IJSRST241148

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