Moderating Role of Price on Perceived Value and Purchase Intentions in Personal Care Products

S. Balaji, Neha Guleria and Chinnaiyan Ramasubramanian

International Journal of Scientific Research in Science and Technology, 2025, vol. 12, issue 5, 141-147

Abstract: The moderating role of price on perceived value and purchase intentions in personal care products is a multifaceted topic that involves understanding how price influences consumer perceptions and their subsequent purchasing decisions. Price can act as a signal of quality, a determinant of perceived value, and a factor in brand image, all of which contribute to purchase intentions. The relationship between price, perceived value, and purchase intentions is complex and can be influenced by various factors such as brand familiarity, price fairness, and consumer perceptions of value. Below, the key aspects of this relationship are explored.

Keywords: Price On Perceived; Value And Purchase; Intentions In Personal; Personal Care Products; Perceived Value (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:etm:ijsrst:v12:y2025:i5:id:1170

DOI: 10.32628/IJSRST2513111

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