Exploring the Value of Music Journalism in the Digital Context: a Qualitative Study from the Supply Side

Berné-Manero, Carmen, Cuadrado-García, Manuel and Ana Múgica

Cuadernos de Economia de la Cultura, 2025, issue 11, 27-46

Abstract: This article examines the role of music journalism in the digital environment from a marketing and cultural supply perspective. Through a qualitative study based on in-depth interviews with key sector agents (editors, journalists, and managers of specialized media), it analyses value creation strategies in a context marked by digital transformation and changing cultural consumption patterns. The findings reveal how these media outlets face tensions between economic sustainability, editorial independence, and adaptation to new market logics. The study highlights the tactics employed by professionals to maintain the relevance of their content and audiences, as well as to diversify their business models. It offers an updated understanding of the challenges and opportunities faced by music journalism as an active agent in the digital cultural ecosystem.

Keywords: music journalism; value strategies; digital transformation; cultural consumption; specialized media (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:etp:journl:005

DOI: 10.12795/CEC.2025.i11.03

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