Tourism Destination Benchmarking Analysis

Matea Zlatković
Additional contact information
Matea Zlatković: University of Banja Luka

European Journal of Multidisciplinary Studies Articles, 2016, vol. 1

Abstract: Modern society is characterized by constant changes that are rapidly taking place and that are difficult to follow. Management of the company is forced to constantly adapt to changes, to systematically and continuously measures and compares their performance with business results of its competitors. A key condition for survival in the market is to achieve quality. Consequently, it is necessary to estimate their own competitive position and meet with examples of best practice in their own field of work, with the aim of an independent perspective for future development. Benchmarking is the process of defining own areas of business and the identification and understanding of business activities its competitors, in order to determine their own advantages and disadvantages. The objective of the company is to implement the perceived advantages of competitors in its business activities and thereby achieve a better market position. The results of the best practice analysis for the chosen destination indicate the direction which this destination should follow through creative copying an already successful and proven management and marketing models.

Keywords: Competitive Benchmarking; Tourist Destination. Examples of Best Practices. (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://brucol.be/index.php/ejms/article/view/5607 (text/html)
https://brucol.be/files/articles/ejms_v1_i1_16/Matea2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eur:ejmsjr:34

DOI: 10.26417/ejms.v1i1.p283-293

Access Statistics for this article

More articles in European Journal of Multidisciplinary Studies Articles from Revistia Research and Publishing
Bibliographic data for series maintained by Revistia Research and Publishing ().