ACTIVE MEASURES AS PART OF DIALOGUE MARKETING PROMOTING THE USE OF PUBLIC TRANSPORT IN RURAL AREAS

Roman Klementschitz and Oliver Roider

Transport Problems, 2015, vol. 10, issue 4, 57-75

Abstract: The SmartMove project is working to advance innovative marketing and mobility solutions in eight rural and peripheral European regions and...

Keywords: mobility behaviour; rural transport; public transport; dialogue marketing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:exl:1trans:v:10:y:2015:i:4:p:57-75

DOI: 10.21307/tp-2015-048

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