La propensione al comportamento imitativo delle imprese: una revisione critica

Andrea Ordanini, Gaia Rubera and Robert DeFillippi

ECONOMIA E POLITICA INDUSTRIALE, 2008, vol. 2008/4, issue 4, 123-149

Abstract: La propensione al comportamento imitativo delle imprese: una revisione critica - What drives imitation among firms? A literature review by Andrea Ordanini, Gaia Rubera, Robert De Fillippi The management literature is paying increasing attention to the phenomena of imitation. However, there are several gaps in understanding what drives firms? imitative behaviours. Furthermore, a fragmented array of disciplinary perspectives has investigated imitation phenomena in the past. This paper reviews the literature on imitation and offers a unifying framework to understand what theory has said about the predictors of imitative behaviours, in terms of purposes, driving forces, and target. At the end of the review, two over-arching rationales for imitation seem to emerge: risk reduction and search for effectiveness. Implications and indications for future research are offered in the final section of the paper. JEL Classification: M100 M200

Date: 2008
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