Il rischio alimentare in prima pagina

Andrea Rubin

PRISMA Economia - Societ? - Lavoro, 2017, vol. 2017/3, issue 3, 25-44

Abstract: In 1981, Allan Mazur formulated his famous hypothesis: there is a direct relation between media coverage and public reaction against technological issues. Mazur?s hypothesis is exclusively and simply quantitative: the more the media cover a technoscientific issue, the more the public is brought to take a position against them. Few contributions that have tested Mazur?s hypothesis, directly or indirectly, have found a rather weak relationship between media exposure and public opinion. In this paper, I conducted an analysis on media coverage of food in Italy in the period 2010-2016. I calculated a risk index in the corpus of newspaper articles. This measure is used to compare it with longitudinal public opinion surveys to test this presumed "direct effect" of media.

Date: 2017
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