A Strategic Place Marketing Model for the Development of Local Territorial Systems (ltss)

Giovanni Pino and Gianluigi Guido

SCIENZE REGIONALI, 2016, vol. 2016/1, issue 1, 29-56

Abstract: Place marketing may be a major lever of territorial development. In many cases, however, place marketing strategies result in mere promotional initiatives, which are rarely driven by structured strategic planning approaches. This study addresses this issue and uses a strategic marketing model termed Strategic Thrust Analysis (sta) to devise effective development strategies for four Local Territorial Systems, or ltss (i.e. groups of municipalities sharing social, economic, and spatial features) located in a Southern Italian province. A standard procedure to implement the sta is proposed in the article, and marketing implications useful for policymakers are drawn from the results. The limitations of the study and indications for future research are also discussed.

Keywords: Analisi di leva strategica; sviluppo locale; sistemi territoriali locali. (search for similar items in EconPapers)
JEL-codes: O21 R11 R58 (search for similar items in EconPapers)
Date: 2016
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