Viagem de incentivo - uma poderosa ferramenta de marketing

Jean-François L. M. Hue

RAE - Revista de Administração de Empresas, 1992, vol. 32, issue 5

Abstract: The Incentive Marketing, as a managed actvity, motivates individual efforts in order to obtain a maximum performance in reaching a mutual result in anorganization, even if motivation belongs to the man 's entire life. Attesting a fast increasing, the Incentive Marketing is becoming an useful marketing tool as well as advertising or direct mailing. Nevertheless, there are some precautions that must be taken to assure its success: the goal 's setting, the information network and the fulfillment of the Incentive travel.Now, it's possible to dream with productivity!

Date: 1992
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