Adote consumidores mais velhos no marketing das artes

Paulo Cesar Delayti Motta and Charles D. Schewe

RAE - Revista de Administração de Empresas, 1995, vol. 35, issue 2

Abstract: Policies for two complex marketing questions: arts marketing and older consumers market.

Date: 1995
References: Add references at CitEc
Citations:

Downloads: (external link)
http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/38178 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fgv:eaerae:v:35:y:1995:i:2:a:38178

Access Statistics for this article

RAE - Revista de Administração de Empresas is currently edited by Eduardo Diniz

More articles in RAE - Revista de Administração de Empresas from FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil)
Bibliographic data for series maintained by Núcleo de Computação da FGV EPGE ().