Qualidade total: uma nova era para os supermercados

Francisco José Grandis Rojo

RAE - Revista de Administração de Empresas, 1998, vol. 38, issue 4

Abstract: The author presents a study, based on his Ph.D. thesis, about total quality management at supermarkets. He analyzes a scenery of growing competitiveness, where consumers are more demanding, inducing supermarkets managers to search for more quality, efficiency and productivity.

Date: 1998
References: Add references at CitEc
Citations:

Downloads: (external link)
http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37898 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fgv:eaerae:v:38:y:1998:i:4:a:37898

Access Statistics for this article

RAE - Revista de Administração de Empresas is currently edited by Eduardo Diniz

More articles in RAE - Revista de Administração de Empresas from FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil)
Bibliographic data for series maintained by Núcleo de Computação da FGV EPGE ().