O impacto da internacionalização nos esquemas interpretativos dos dirigentes do Banco Bamerindus

Clóvis L. Machado-da-Silva and Bruno Henrique Rocha Fernandes

RAE - Revista de Administração de Empresas, 1999, vol. 39, issue 1

Abstract: The aim of the present case study is to verify the impact of Bamerindus Bank internationalization process in relation to Bamerindus directors interpretive schemes during the 1989-1995 period. This case study was oriented by a longitudinal perspective of data analysis and has used different sources of evidence through the triangulation technique support. It unveils that the impact of the internationalization has been rather incremental, and does not confirm previous findings concerning this theme. Some hypotheses were raised in order to explain such a result: Bamerindus short-time experience in international affairs; a just incremental international evolution; previous existence of values coherent with some values shared abroad; and, last but not least, Brazilian peculiar institutional context and mind set secondary to a very long succession of failed and frustrating plans to overcome a tremendous tridecennial period of inflation.

Date: 1999
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