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Compromissos mútuos nas transações de hortícolas na Serra Fluminense

Carlos Ivan Mozambani, Hildo Meirelles de Souza Filho and Bruno Varella Miranda

RAE - Revista de Administração de Empresas, 2019, vol. 59, issue 3

Abstract: This article aims to identify the factors that explain the establishment of mutual commitments between the smallholders growing horticultural products and their buyers in the Brazilian region of Serra Flu­minense. It uses the theoretical framework of transaction cost economics to analyze 567 transactions performed by a sample of smallholders in seven Brazilian municipalities. The empirical study departs from previous research in constructing a variable that captures two types of transactions; in the first type, the buyer provides inputs or technical assistance to the farmer, whereas no such commitment exists in the second. The descriptive statistics and a logit model show that the “with mutual commitment” tran­sactions are associated with a higher level of asset specificity and a broad set of coordination routines. Further, the building of trust emerges as a fundamental coordination mechanism, even in the “without mutual commitment” transactions.

Date: 2019
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