Business action on sustainability and resilience in the context of COVID-19

Mariana Nicolletti, Gabriela Alem, Marta Blazek, Paola Fillippi and Luis Felipe Bismarchi

RAE - Revista de Administração de Empresas, 2020, vol. 60, issue 6

Abstract: Facing up to the COVID-19 crisis has emphasized the importance of taking a critical and systemic lookat business action for sustainability. The aims of this article are: to discuss sustainability, through thetheoretical lenses of ‘strong’ and ‘weak’ sustainability and its relationship with economic paradigms; to present the theory of resilience as an alternative to the current challenges; and, based on the concepts presented, to analyze the indications of how organizations are reacting to the crisis. To this end, semi-structured interviews were conducted with companies operating in Brazil. As a result it was found that signs of the realignment of the companies’ initial purpose of creating value for society coexist alongside signs of continued investment in market-based solutions and the search for infinite growth on a planet with limited resources.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:fgv:eaerae:v:60:y:2020:i:6:a:82921

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