The Rise of Digital Advertising and Its Economic Implications

Hoang Le and Ricardo Marto

On the Economy from Federal Reserve Bank of St. Louis

Abstract: Growth in the digital advertising market has allowed big tech companies to better target consumer tastes, potentially increasing firms’ market power.

Keywords: digital; (directed); advertising (search for similar items in EconPapers)
Date: 2024-10-04
New Economics Papers: this item is included in nep-com, nep-ind and nep-pay
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