Japanese popular culture in Romanian cultural context. Romanian Manga

Crînguţa–Irina Pelea ()
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Crînguţa–Irina Pelea: University of Bucharest

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2015, issue 1, 36-42

Abstract: This article explores the field of Japanese popular culture in Romanian cultural context from the perspective of cultural studies. The field of Japanese popular culture has been especially noted from the 1990s because of its considerable expansion in other cultural contexts e.g. with fans’ conventions. Several scholars have discussed the expansion of Japanese popular culture and the reasons for its popularity, referring to “anime” (Japanese style animation) and “manga” (Japanese comic books). Furthermore, we are witnessing the emergence and the evolution of a new media genre, the Romanian manga. This modern popular culture product combines the graphic style of Japanese drawing with the cultural Romanian background. What are the main characteristics of Romanian manga? What is the position of this media genre in relation with other type of cultural products? What are the social implications of Japanese popular culture in contemporary Romanian society?

Keywords: Japanese popular culture; delocalization; hybridization (search for similar items in EconPapers)
JEL-codes: Y8 (search for similar items in EconPapers)
Date: 2015
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