Consumer choice of dry common beans in Malawi: The case of Lilongwe City

Marynia Tumeo, Lawrence Mapemba, Abdi-Khalil Edriss and Horace Phiri

No 19, MaSSP working papers from International Food Policy Research Institute (IFPRI)

Abstract: Considering the potential of grain legumes for reducing hunger and malnutrition, this paper aims at identifying factors shaping demand for and consumption of dry common bean from a consumer’s perspective. Understanding and addressing these factors has potential to increase common bean consumption by enabling breeders to breed common beans with attributes that are preferred by consumers. The study employed a quantitative approach to assess various aspects of household common bean consumption from primary data collected in Lilongwe city. The study results suggest that socio-economic factors such as household size, education, gender, income, and number of children under the age of five years in the household play an important role in a household’s decision to consume common beans and the respective quantities consumed. Various product attributes such as grain size, gravy quality, and cooking time also influenced a household’s decision to consume common beans.

Keywords: consumer behaviour; common beans; nutrition; beans; food security; household consumption; Malawi; Africa; Sub-Saharan Africa; Southern Africa; Eastern Africa (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:fpr:masspp:19

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