Bridging the information gap: How Munda Makeover is transforming agricultural learning in Zambia

Antonate Akinyi Owuor, Berber Kramer, Francisco Ceballos and Kingsley Sambo

Project notes from International Food Policy Research Institute (IFPRI)

Abstract: This project note presents midline findings regarding the effects of Munda Makeover (MMO), a farm makeover TV show designed to disseminate agricultural knowledge to Zambian farmers in an entertaining way. IFPRI and partners designed and implemented a cluster randomized trial across 160 villages involving two main interventions: village screenings of MMO episodes, combined with weekly SMS reminders to watch the show; and agricultural roadshows or input fairs. Results from a phone survey with 976 farmers show that community screenings and SMS reminders significantly increased viewership and knowledge around innovations promoted in the TV show. However, the uptake of agricultural inputs sold during the roadshows remains limited, largely due to liquidity constraints. These findings offer critical insights for optimizing the delivery of agricultural extension content through mass media and improving farmers’ access to agricultural inputs.

Keywords: capacity building; information; agricultural extension; Zambia; Africa; Sub-Saharan Africa; Southern Africa (search for similar items in EconPapers)
Date: 2025-12-15
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hdl.handle.net/10568/178817

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fpr:prnote:178817

Access Statistics for this paper

More papers in Project notes from International Food Policy Research Institute (IFPRI) Contact information at EDIRC.
Bibliographic data for series maintained by ().