Is price the main motivation for buying general insurances in Romania? Comparative study 2014 – 2019

Daniel Mihai Pantazi ()
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Daniel Mihai Pantazi: Alexandru Ioan Cuza University, Iasi, Romania

Journal of Financial Studies, 2020, vol. 9, issue 5, 147-162

Abstract: TThe present research aimed to identify the extent to which the price is the main motivation to buy general insurance in Romania in the period 2014 - 2019. The achieved results have partially confirmed our hypothesis and lead to a series of interesting conclusions with direct applicability in the insurance market and more. Additionally the application initiative of the Howarth Sheth model for the Romanian insurance market represents a novel component, that can lead to developing some specific consumption choice analysis tools.

Keywords: consumer behavior; purchasing motivation; general insurances; RCA; psychological factors; price; marketing mix (search for similar items in EconPapers)
JEL-codes: D12 G22 G52 P36 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:fst:rfsisf:v:5:y:2020:i:9:p:147-162

DOI: 10.6084/m9.figshare.13621910

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