Applying Demographic Analysis to Store Site Selection

P-A Morrison and A-F Abrahamse

Working Papers from RAND - Reprint Series

Abstract: This case study illustrates how applied demographic analysis can help structure business decisionmaking. We screened every one of several thousand square miles within metropolitan Southern California to identify the 10 best locations for a large supermarket catering to one-stop shoppers.

Keywords: DEMOGRAPHY; CONSUMPTION (search for similar items in EconPapers)
JEL-codes: J1 L81 (search for similar items in EconPapers)
Pages: 30 pages
Date: 1996
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:fth:randrs:96-23

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