Do Newspaper JOA's Charge Monopoly Advertising Rates? Theory and Evidence

C. Romeo, Russell Pittman and N. Familant

Working Papers from U.S. Department of Justice - Antitrust Division

Abstract: Our results seem to provide substantial evidence that joint operating agreement's (JOA) act as constrained rather than unconstrained monopolists in setting ad rates and circulation levels. The constraint of having to produce two dailies binds tightly enough to yield JOA CPM's that are much closer to those of competing papers than those of a single-paper monopolist.

Keywords: PRODUCTION; MARKET STRUCTURE; REGULATION; MONOPOLIES; PUBLISHING (search for similar items in EconPapers)
JEL-codes: L11 L43 L82 (search for similar items in EconPapers)
Pages: 22 pages
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:fth:usjuat:00-10

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