Tourism Learning Resources and Development Strategies in China: A Review and Conceptual Framework

Simeng Zhang, Jia Liu and Yuxuan Li ()
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Simeng Zhang: Management College, Ocean University of China, 238 Songling Road, Qingdao 266100, China
Jia Liu: Management College, Ocean University of China, 238 Songling Road, Qingdao 266100, China
Yuxuan Li: Management College, Ocean University of China, 238 Songling Road, Qingdao 266100, China

Land, 2025, vol. 14, issue 7, 1-22

Abstract: Tourism learning resources refer to tourism attractions that carry learning content or stimulate learning behaviors for tourists, thereby determining the quality and effectiveness of tourists’ learning experiences. Actively developing tourism learning resources and manifesting tourism learning functions serves as an innovative practical path for cultivating new quality productivity in tourism and bears the contemporary mission of constructing a national lifelong learning system in the context of Chinese-style modernization. However, at the present stage, Chinese tourists, tourism enterprises, and government functional departments still lack a clear and systematic understanding of the connotations and characteristics of tourism learning resources. This knowledge gap restricts the depth and breadth of resource development. To address the identified gaps, this study begins by exploring the relationship between tourism and learning. Through a systematic literature review, it aims to develop a conceptual framework for tourism learning resources to promote lifelong learning and support sustainable tourism development. Taking this framework as a tool, this paper first explains the connotation and characteristics of tourism learning resources; secondly, classifies them into knowledge popularization, natural observation, skill experience, inspirational development, and cultural recreation types; thirdly, identifies their functional manifestations as acquiring experience, knowledge, skills, and wisdom; and finally, proposes development strategies for tourism learning resources. The most critical strategies identified are (1) enhancing tourism learning literacy, (2) optimizing learning-oriented products, and (3) constructing regionally integrated learning destinations.

Keywords: educational attractions; tourism learning products; learning-oriented destinations; tourism learning competence; strategies (search for similar items in EconPapers)
JEL-codes: Q15 Q2 Q24 Q28 Q5 R14 R52 (search for similar items in EconPapers)
Date: 2025
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