An Examination of Corporate Social Responsibility and Employee Behavior: The Case of Pakistan

Sehar Zulfiqar, Rabeea Sadaf, József Popp, Jolita Vveinhardt and Domicián Máté
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Sehar Zulfiqar: Faculty of Economics and Business, Institute of Management and Organisation Sciences, University of Debrecen, H-4032 Debrecen, Hungary
Rabeea Sadaf: Faculty of Economics and Business, Institute of Accounting and Finance, Controlling Department, University of Debrecen, Ihrig Károly PhD School, 4028 Debrecen, Hungary
József Popp: Faculty of Economics and Social Sciences, Institute of Regional Studies, Szent István University, H-2100 Gödöllő, Hungary
Jolita Vveinhardt: Faculty of Economics and Management, Vytautas Magnus University, S. Daukanto Str. 28, LT-44246 Kaunas, Lithuania

Sustainability, 2019, vol. 11, issue 13, 1-15

Abstract: The internal dimension of Corporate Social Responsibility (CSR) refers to the socially responsible behavior of an organization towards its employees. The CSR relationship to employee behavior has received some attention but in general, there is little knowledge about the underlying explanatory mechanisms that can describe this relationship. In this study, a theoretical model of mediation and moderation is developed to explain how CSR can influence employee behavior. Organizational identification and work engagement are used as proxies for employee behavior in the model and internal dimension of CSR is assumed to affect both of them positively. Further, it is proposed that CSR influences the organizational identification positively and this relationship will be stronger in a collectivist culture, which will eventually lead to higher work engagement. A proposed model was tested on a sample of bank employees in Pakistan by using the Structural Equation Modeling (SEM) method. The results of this study provide contextual and empirical insights into how CSR influences employee behavior.

Keywords: work engagement; organizational identification; corporate social responsibility; collectivism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:13:p:3515-:d:243310

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