Scientainment for Sustainability: The Eco-Confessional as a New Approach for Life Cycle Thinking

Isabel Jaisli, Petra Bättig-Frey, Lea Eymann, Ennio Mariani and Matthias Stucki
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Isabel Jaisli: Institute of Natural Resource Sciences, Zurich University of Applied Sciences, 8820 Waedenswil, Switzerland
Petra Bättig-Frey: Institute of Natural Resource Sciences, Zurich University of Applied Sciences, 8820 Waedenswil, Switzerland
Lea Eymann: Institute of Natural Resource Sciences, Zurich University of Applied Sciences, 8820 Waedenswil, Switzerland
Ennio Mariani: Institute of Natural Resource Sciences, Zurich University of Applied Sciences, 8820 Waedenswil, Switzerland
Matthias Stucki: Institute of Natural Resource Sciences, Zurich University of Applied Sciences, 8820 Waedenswil, Switzerland

Sustainability, 2019, vol. 11, issue 20, 1-14

Abstract: For educating a wide audience on the environmental impact of their daily life decisions, the Eco-Confessional has been developed as an interactive exhibit and a serious game. In this, the effectiveness of promoting sustainable lifestyles through life cycle thinking was explored. Based upon life cycle assessments, the eco-confessional reveals the environmental impact of eco-sins and good deeds performed in everyday life in a playful way. As the Eco-Confessional was being exhibited, it was evaluated to measure the impact of the new communication format. The goal of the project was to increase sustainable behavior by influencing both the desire and the ability to make sustainable decisions. The evaluation revealed that these goals were mostly achieved. By combining life cycle data with gamification elements, the Eco-Confessional succeeded in implementing a new scientainment approach to environmental education, which promotes life cycle thinking among the public.

Keywords: life cycle thinking; life cycle assessment; sustainable lifestyles; sustainable consumption; pro-environmental behavior; moral licensing; behavioral change; gamification; serious game (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
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