Exploring Corporate Social Responsibility under the Background of Sustainable Development Goals: A Proposal to Corporate Volunteering

María Isabel Saz-Gil, José Paulo Cosenza, Anabel Zardoya-Alegría and Ana I. Gil-Lacruz
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María Isabel Saz-Gil: Departamento de Dirección y Organización de Empresas Facultad de Ciencias Sociales y Humanas, Universidad de Zaragoza, 44003 Teruel, Spain
José Paulo Cosenza: Department of Accounting, School of Business and Accounting, Fluminense Federal University, Niterói/RJ 24020-140, Brazil
Anabel Zardoya-Alegría: Department of Accounting, School of Economics and Business, University of Zaragoza, 50005 Zaragoza, Spain
Ana I. Gil-Lacruz: Departamento de Dirección y Organización de Empresas Escuela de Ingeniería y Arquitectura Universidad de Zaragoza, 50005 Zaragoza, Spain

Sustainability, 2020, vol. 12, issue 12, 1-21

Abstract: The research into corporate volunteering (CV) has been prolific, although few studies have focused their approach on senior and retired workers under the framework of the corporate social responsibility (CSR). The social participation of retirees in CV activities contributes to the businesses’ socially responsible performance and can be intimately connected with the global commitment pursued by the Sustainable Development Goals (SDGs) by the year 2030. This article aims to explore the key issues that might have influence the effective implementation of CV programs to integrate retired and pre-retired workers, promoting a participatory and healthy aging. Based on the interface of internal and external corporate social responsibility, we discuss how CV can achieve social legitimacy, influencing the health and well-being of workers beyond the employment relationship. The main contribution of this article to the state of art is to extend the literature on CSR and CV by elaborating a theoretical model that integrates both perspectives with the focus on the SDGs. The results suggest that SDGs represent an opportunity and a frame of reference for CSR strategies. Companies engaged in senior CV activities could enhance their corporate and social images within the strategic action of social responsibility, indisputably improving people’s health and well-being.

Keywords: sustainable development goals; corporate volunteering; health and wellness; healthy aging; legitimacy theory; early retirement; social responsibility (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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