The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism

Shu-Hsien Chang, R. J. Hernández-Díaz and Wei-Shuo Lo
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Shu-Hsien Chang: Department of Hospitality and M.I.C.E. Marketing Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan
R. J. Hernández-Díaz: Department of Hospitality Management, Meiho University, Pingtung 912, Taiwan
Wei-Shuo Lo: Department of Tourism, Meiho University, Pingtung 912, Taiwan

Sustainability, 2020, vol. 12, issue 12, 1-20

Abstract: This paper explores the impact of low-carbon service operations on responsible tourist behavior within sustainable cultural tourism. A proposed conceptual framework is used to examine this largely ignored situation through the case study of Xiao Liuqiu Island. The small island in Taiwan reveals a previously understudied phenomenon in sustainable island tourism. The psychological processes connecting cultural and cross-cultural experiences with sustainable tourism are explored using primary and secondary data collected through in-depth interviews of domestic tourists and online reviews of foreign tourists, respectively. Data analysis reveals the significant result that sustainable island tourism comprises two important elements: a supply and a demand side of a destination. The supply side describes low-carbon service operations—which include food, lodging, and ecological tourist activities—while the demand side reflects tourist behaviors—expressed through cognition, emotion, and motivation as well as authenticity. In addition, this paper makes an important contribution to management by emphasizing the need for careful attention to tourism psychology, particularly in natural and ecological environments that use tourism as a marketing strategy in cultural ecosystems services (CES).

Keywords: cultural tourism; low-carbon operations; psychological process; responsible behavior; small island; sustainable tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:12:p:4943-:d:372681

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