The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention

Chen-Kuo Pai, Yumeng Liu, Sangguk Kang and Anna Dai
Additional contact information
Chen-Kuo Pai: Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China
Yumeng Liu: Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China
Sangguk Kang: Department of Tourism Management, College of Social Sciences, Gangneung-Wonju National Univesity, Jukheon-gil 7, Gangneung-si, Gangwon-do 25457, Korea
Anna Dai: Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China

Sustainability, 2020, vol. 12, issue 16, 1-14

Abstract: The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists’ happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists’ happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future.

Keywords: smart tourism technology experience; tourist satisfaction; happiness; revisit intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

Downloads: (external link)
https://www.mdpi.com/2071-1050/12/16/6592/pdf (application/pdf)
https://www.mdpi.com/2071-1050/12/16/6592/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:16:p:6592-:d:399098

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().