The Drivers of the Sustainability of Spanish Wineries: Resources and Capabilities

María Carmen García-Cortijo, Juan R. Ferrer, Juan Sebastián Castillo-Valero and Vicente Pinilla
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María Carmen García-Cortijo: Instituto de Desarrollo Regional, Universidad de Castilla-La Mancha, Paseo de los Estudiantes s/n, 02071 Albacete, Spain
Juan R. Ferrer: ETSI Agronómica, Alimentaria and Biosistemas, Universidad Politécnica de Madrid, Av. Puerta de Hierro, nº 2, 4, 28040 Madrid, Spain
Juan Sebastián Castillo-Valero: Instituto de Desarrollo Regional, Universidad de Castilla-La Mancha, Paseo de los Estudiantes s/n, 02071 Albacete, Spain

Sustainability, 2021, vol. 13, issue 18, 1-12

Abstract: This article aims to determine which of a firm’s resources are drivers of its decisions on sustainability policies. For this purpose, it analyses four of the resources that the literature has linked with sustainability: (1) marketing resources, (2) technological resources, (3) innovation resources and (4) financial resources. The study focuses on Spain, which has the largest surface area under vine in the world. The database for the empirical analysis was drawn up from a survey among wineries carried out during 2020 and 2021. A total of 411 observations were valid. From the quantitative analysis, based on Box–Cox models, it can be concluded that adopting sustainability policies requires placing stress on innovation and on the capacity for communicating such innovations so that consumers perceive them as a change for the better; having greater technological or financial resources seems to be insufficient and of little importance. The results indicate that promoting funding and resource availability as basic tools should be reviewed in sustainability policies for wine firms.

Keywords: drivers; sustainability; resources; competitive advantage; organic wine; carbon footprint; corporate social responsibility (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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