Which CSR Activities Are Preferred by Local Community Residents? Conjoint and Cluster Analyses

Siraprapa Panthong and Viriya Taecharungroj
Additional contact information
Siraprapa Panthong: Business Administration Division, Mahidol University International College, Nakhon Pathom 73170, Thailand
Viriya Taecharungroj: Business Administration Division, Mahidol University International College, Nakhon Pathom 73170, Thailand

Sustainability, 2021, vol. 13, issue 19, 1-16

Abstract: Industrial estates (IEs) are important for economic growth, but they also negatively impact the living environment of local communities. To foster community acceptance, IEs and companies often implement corporate social responsibility (CSR) programs. However, very few studies have explored the preferences of local communities. Therefore, the first objective of this research was to identify the CSR dimensions and activities preferred by local communities surrounding Amata City Industrial Estate in Chonburi, Thailand, while the second objective was to categorize residents based on their CSR preferences using K-means clustering. Data were collected from 309 residents and assessed using a choice-based conjoint analysis, with the two most preferred CSR dimensions identified as economy and environment. The results confirmed heterogeneity within a community. Seven segments were identified as wellness enthusiasts, sustainable developers, knowledge supporters, balanced conservators, nature lovers, utilitarian developers and economic persons. The findings should be beneficial for IE management in Thailand and could be used by companies and local governments to initiate citizen-centric CSR activities.

Keywords: corporate social responsibility; CSR; industrial estate; community acceptance; conjoint analysis; cluster analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/19/10683/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/19/10683/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:19:p:10683-:d:643504

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().