Influence of Cities-Based Entertainment on Tourist Satisfaction: Mediating Roles of Destination Image and Experience Quality

Meqbel M. Aliedan, Abu Elnasr E. Sobaih and Ibrahim A. Elshaer
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Meqbel M. Aliedan: Management Department, College of Business Administration, King Faisal University, Al-Hassa 31982, Saudi Arabia
Abu Elnasr E. Sobaih: Management Department, College of Business Administration, King Faisal University, Al-Hassa 31982, Saudi Arabia
Ibrahim A. Elshaer: Management Department, College of Business Administration, King Faisal University, Al-Hassa 31982, Saudi Arabia

Sustainability, 2021, vol. 13, issue 19, 1-14

Abstract: In response to the Saudi Vision 2030, the Kingdom has developed mega entertainment events in different cities, referred to as cities-based entertainment, to diversify the long prevalent oil-dependent economy and change the traditional image of the Kingdom as a sole religious tourism destination. This research develops and tests a conceptual model on the relationship between the quality cities-based entertainment recently provided at the kingdom, and destination image, quality of tourist experience, and tourist satisfaction. More specifically, the research examines the direct influence of quality cities-based entertainment on tourist satisfaction and the indirect influence through destination image and quality of tourist experience. A structural equation modeling (SEM) was used to test structural relationships between the research variables. The results showed a positive and significant influence of event (cities-based entertainment) quality on destination image and on tourist experience quality. However, the results revealed that event—i.e., cities-based entertainment—quality failed to have a direct influence on tourist satisfaction. Hence, destination image and tourist experience quality were found to fully mediate the influence of event quality on tourist satisfaction. Theoretical and practical implications of the results are discussed and elaborated.

Keywords: cities-based entertainment; tourist satisfaction; destination image; quality of experience; perceived event quality; Kingdom of Saudi Arabia (KSA) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:19:p:11086-:d:651310

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