Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

María Eugenia Ruiz-Molina, Irene Gil-Saura and Gloria Berenguer-Contrí
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María Eugenia Ruiz-Molina: Marketing Department, Universitat de València, 46022 Valencia, Spain
Irene Gil-Saura: Marketing Department, Universitat de València, 46022 Valencia, Spain
Gloria Berenguer-Contrí: Marketing Department, Universitat de València, 46022 Valencia, Spain

Sustainability, 2021, vol. 13, issue 22, 1-3

Abstract: The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]

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JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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