Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru

Gladys Maquera, Bruno B. F. da Costa, Óscar Mendoza, Raúl A. Salinas and Assed N. Haddad
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Gladys Maquera: Grupo de Investigación INARI, Universidad Peruana Unión, Juliaca 21100, Peru
Bruno B. F. da Costa: Instituto Politécnico, Universidade Federal do Rio de Janeiro, Macaé 27930-560, Brazil
Óscar Mendoza: Grupo Innop Perú E.I.R.L., Juliaca 21104, Peru
Raúl A. Salinas: Escuela Profesional de Administración, Universidad Peruana Unión, Juliaca 21100, Peru
Assed N. Haddad: Programa de Engenharia Ambiental, Universidade Federal do Rio de Janeiro, Rio de Janeiro 21941-901, Brazil

Sustainability, 2022, vol. 14, issue 13, 1-18

Abstract: The COVID-19 pandemic has driven the rapid evolution and digitization of different tourism sectors through Industry 4.0. However, Community-based Rural Tourism (CRT) has not experienced the same technological advancement. Thus, considering tourism as a powerful socioeconomic driver, this research is based on the relevance of the CRT for the development of rural areas through job creation, preservation of historical-cultural and architectural heritage, and appreciation of the local market. Therefore, the objective of this paper is to present a concept development model of an intelligent digital platform (IDP), where tourism products and services are visualized, articulated, and integrated with the different actors of the CRT, offering a personalized tourist experience. The concept was developed based on Business Process Management and Business Model Canvas (BMC). Thus, through meetings and interviews, it was possible to extract essential information to obtain the necessary know-how for the development of the concept. It was concluded that the COVID-19 pandemic has established a new business scenario, intensifying and accelerating the use of digital tools and ICTs in several sectors, including tourism. However, the use of ICTs in CRT is still incipient. As Peru is a country where rural tourism has a strong tradition, but there are no specific platforms for CRT, which makes the broad dissemination of rural experiences difficult, a BMC template has been developed to integrate the expected objectives, and the application of the proposed framework serves as a guide for other platforms with different niches markets in the tourism sector.

Keywords: community-based rural tourism; business model canvas; intelligent digital platform; business process management; industry 4.0 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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