Methodology to Improve the Acceptance and Adoption of Circular and Social Economy: A Longitudinal Case Study of a Biodiesel Cooperative

Odette Lobato-Calleros (), Karla Fabila-Rodríguez and Brian Roberts
Additional contact information
Odette Lobato-Calleros: Department of Chemical, Industrial and Food Engineering, Universidad Iberoamericana Ciudad de México, Prolongación Paseo de la Reforma 880, Mexico City 01219, Mexico
Karla Fabila-Rodríguez: Department of Chemical, Industrial and Food Engineering, Universidad Iberoamericana Ciudad de México, Prolongación Paseo de la Reforma 880, Mexico City 01219, Mexico
Brian Roberts: Cowichan Bio-Diesel Co-op, 1081 Nagle Street, Duncan, BC V9L 2E6, Canada

Sustainability, 2022, vol. 14, issue 19, 1-34

Abstract: Purpose : The aim was this study was to test the effectiveness of the Mexican User Satisfaction Index of Circular and Social Economy (MUSI-CSE) methodology to improve user acceptance and the adoption of biodiesel from the Cowichan Bio-Diesel Co-op (CB-DC), a social enterprise that upcycles cooking oil waste. Approach : The external strategy is to study factors of user experience with products and/or services and internal processes. This type of economy tends to build its value chain independently to avoid barriers in the economic structure. Methodology / Techniques : MUSI-CSE presents a model of satisfaction (present acceptance) and loyalty (future acceptance) factors and a measurement system comprising the same factors. It also identifies and monitors interventions in key factors and evaluates their effectiveness. Here, MUSI-CSE has been tested through a longitudinal and prospective study. In-depth interviews, surveys, SEM, and PLS were used. Findings/originality/applicability : User acceptance and adoption are based on self-benefits and the achievement of specific sustainable local development goals. Satisfaction did not change. Loyalty did experience a statistically significant increase at a 95% confidence level, and sales increased by 26%. It can be concluded that MUSI-CSE innovation contributed to improving users’ future acceptance and adoption. In the future, MUSI-CSE will be adjusted based on other case studies and will support the co-creation of an international methodology and index of circular and social economy.

Keywords: user acceptance; user satisfaction; cooperatives; innovation; sustainable development goals; renewable energy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/19/12394/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/19/12394/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:19:p:12394-:d:929369

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().