Influencing Factors of The Innovation Power in the Adoption of Sustainability Strategies

Luciana Aparecida Barbieri da Rosa (), Clandia Maffini Gomes, Waleska Campos, Carolina Rodrigues, Tais Pentiado Godoy and Jordana Marques Kneipp
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Luciana Aparecida Barbieri da Rosa: Department of Administrative Sciences, Federal University of Santa Maria, Santa Maria 97105-900, Brazil
Clandia Maffini Gomes: Department of Administrative Sciences, Federal University of Santa Maria, Santa Maria 97105-900, Brazil
Waleska Campos: IAG Business School, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro 22541-041, Brazil
Carolina Rodrigues: Research Center for Tourism Sustainability and Well-being CinTurs, Universidade do Algarve, 8005-139 Faro, Portugal
Tais Pentiado Godoy: Department of Administrative Sciences, Federal University of Santa Maria, Santa Maria 97105-900, Brazil
Jordana Marques Kneipp: Department of Administrative Sciences, Federal University of Santa Maria, Santa Maria 97105-900, Brazil

Sustainability, 2022, vol. 14, issue 19, 1-15

Abstract: The study aimed to analyze which are the best corporate environmental strategies to foster the innovation power of companies in the mining sector. The methodology used was the quantitative approach through multiple linear regression analysis were used to analyze the power of innovation and to see how the interrelationship between pressures and incentives can influence companies in the implementation of the sustainability strategy which resulted in five different models. The results show that different environmental strategies foster, in different ways, the power of innovation of companies in the analyzed mineral sector. Therefore, it became evident that cost reduction and adaptation to a strong regulatory environment are strategies capable of promoting external guidance and the transparency of innovation processes. Second, the search for reducing environmental impacts and adapting to a strong regulatory environment are strategies that strengthen knowledge of the business environment. In addition, the results show that leadership in products and processes can be optimized through strategies to reduce costs and environmental impacts. Finally, Autonomy and market leadership in relation to innovative initiatives can be achieved via cost reduction, incorporation of social and environmental guidelines, and adaptation to a strong regulatory environment. Thus, this study contributes to the theory and practice of innovation as it reveals to be the best corporate strategy capable of fostering the innovation power of companies in the mineral sector.

Keywords: power of innovation; strategies for sustainability; mineral sector (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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