Sustainable Design Strategies of Environment of Some Theme Creative Markets in Guangzhou

Linhui Hu, Junsen Deng, Tao Liu, Jiye Wu, Jiali Yan and Kang Shen ()
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Linhui Hu: School of Art and Design, Guangdong University of Technology, Guangzhou 510062, China
Junsen Deng: School of Art and Design, Guangdong University of Technology, Guangzhou 510062, China
Tao Liu: School of Art and Design, Guangdong University of Technology, Guangzhou 510062, China
Jiye Wu: School of Art and Design, Guangdong University of Technology, Guangzhou 510062, China
Jiali Yan: School of Art and Design, Guangdong University of Technology, Guangzhou 510062, China
Kang Shen: School of Architecture & Applied Arts, Guangzhou Academy of Fine Arts, Guangzhou 510260, China

Sustainability, 2022, vol. 14, issue 22, 1-23

Abstract: In the era of the experience economy, ‘consumption experience’ has become an important part of people’s daily life needs. In this study, we adopted the perspective of user experience quality evaluation and found problems through field research; then, we built the evaluation dimension of theme creative markets based on experience quality combined with expert interviews to design the questionnaire. First of all, through online and offline questionnaire analysis on the experiencers of some theme creative markets in Guangzhou, the main factors that affect the quality of the tourists’ experience was explored. Secondly, through the analysis of the three dimensions of environment, activity, and service of some of the theme creative markets in Guangzhou, it was found that tourists have the highest score on the market activity and the lowest score on the market environment. Thirdly, through field observation and interviews with some experiencers, the reason for the low experience score was discovered. Finally, the corresponding design strategies were proposed for the environment, activities, and services, with a view to providing a reference for the improvement of the quality of the tourists’ experience and the improvement of the design of the theme creative markets.

Keywords: experience quality; theme creative market; sustainable design (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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