Design Product-Service Systems by Using a Hybrid Approach: The Fashion Renting Business Model

Virginia Fani, Fabiana Pirola, Bianca Bindi, Romeo Bandinelli and Giuditta Pezzotta
Additional contact information
Virginia Fani: Department of Industrial Engineering, University of Florence, Viale Morgagni, 40/44, 50134 Florence, FI, Italy
Fabiana Pirola: Department of Management, Information and Production Engineering, University of Bergamo, Viale Marconi, 5, 24044 Dalmine, BG, Italy
Bianca Bindi: Department of Industrial Engineering, University of Florence, Viale Morgagni, 40/44, 50134 Florence, FI, Italy
Romeo Bandinelli: Department of Industrial Engineering, University of Florence, Viale Morgagni, 40/44, 50134 Florence, FI, Italy
Giuditta Pezzotta: Department of Management, Information and Production Engineering, University of Bergamo, Viale Marconi, 5, 24044 Dalmine, BG, Italy

Sustainability, 2022, vol. 14, issue 9, 1-16

Abstract: As is known, sustainability issues represent one of the main challenges companies have to face. Among all, the fashion industry is considered one of the most impactful, both in terms of resource utilization and pollution. Fashion renting is a recent business model for companies to reduce their environmental footprint, following a circular economy approach. The study aims to develop and discuss the proposed hybrid approach to effectively support fashion companies in designing new business models, taking into account both the customer and the company perspective. On the one hand, agent-based modeling (ABM) allow us to represent customers’ behaviour and interaction. On the other hand, discrete event simulation (DES) paradigm is used to model fashion renting processes. Because customers’ attitude to that service reflects its successful implementation, motivators and barriers have been investigated to be included in the model. The practical implication is defining a model to support fashion companies in designing rental business models before implementing them. From a theoretical point of view, it overcomes the literature gap about the definition of a unique model for fashion renting, including processes, customers and interactions between agents. Follow-up research will include the presentation of simulation results.

Keywords: product service systems; circular economy; fashion; renting; agent-based modeling; discrete event simulation; decision making (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/9/5207/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/9/5207/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:9:p:5207-:d:802231

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().