How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z

Chaojun Li and Xinjia Huang ()
Additional contact information
Chaojun Li: School of Tourism and Historical Culture, Zhaoqing University, Zhaoqing 526061, China
Xinjia Huang: School of Tourism and Historical Culture, Zhaoqing University, Zhaoqing 526061, China

Sustainability, 2022, vol. 15, issue 1, 1-20

Abstract: Understanding the influencing mechanism of the COVID-19 pandemic on the public’s travel intentions is key to creating effective strategies to restore and enhance confidence in tourism. Based on the theory of planned behavior (TPB), an extended model was proposed to investigate the Chinese Generation Z’s perception of risk and its effect on the consequences of behavioral process toward wellness tourism. A total of 727 respondents were surveyed by using an online questionnaire. The relationships among the perceptions of risks, three key explanatory variables (attitude, subjective norm, and perceived behavioral control) in the TPB, and wellness tourism intention were evaluated. This study verified that both the perceived health risk and the perceived psychological risk negatively impacted the wellness tourism intentions of Gen Z. Attitude is a partial mediator between subjective norms, perceived behavior control, and travel intentions, respectively. The findings are discussed from the perspective of the theoretical and managerial implications, as well as of future research directions.

Keywords: COVID-19; Gen Z; theory of planned behavior; wellness tourism; travel intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/1/141/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/1/141/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2022:i:1:p:141-:d:1011538

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().