Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit

Yohan Wismantoro, Vincent Didiek Wiet Aryanto (), Imang Dapit Pamungkas, Nanda Adhi Purusa, Amron, Amalia Nur Chasanah and Usman
Additional contact information
Yohan Wismantoro: Graduate School of Management, Dian Nuswantoro University, Semarang 50131, Indonesia
Vincent Didiek Wiet Aryanto: Graduate School of Management, Dian Nuswantoro University, Semarang 50131, Indonesia
Imang Dapit Pamungkas: Department of Accounting, Faculty of Economics and Business, Dian Nuswantoro University, Semarang 50131, Indonesia
Nanda Adhi Purusa: Department of Accounting, Faculty of Economics and Business, Dian Nuswantoro University, Semarang 50131, Indonesia
Amron: Graduate School of Management, Dian Nuswantoro University, Semarang 50131, Indonesia
Amalia Nur Chasanah: Department of Management, Dian Nuswantoro University, Semarang 50131, Indonesia
Usman: Department of Management, Dian Nuswantoro University, Semarang 50131, Indonesia

Sustainability, 2022, vol. 15, issue 1, 1-13

Abstract: Sustainable tourism in Indonesia is challenging because it must harmonize bringing in tourists and maintaining the sustainability of culture and nature. Environmental problems influence sustainability tourism in Indonesia. Aside from discussing the policy implementation, this research focuses on promoting the local wisdom of sustainable tourism coupled with a virtual reality application. This study is supported by various previous studies on sustainability coupled with digital technology. Placing tourism in the contexts of eco-tourism, ecosystem, and sustainability is based on belief in the existence of values, beliefs, and norms (VBN). This research aims at developing a virtual reality destination experience (VRDE) model as a moderating variable between sustainable tourist behavior (STB) and tourist visit intention (TVI). The portability variable strengthens VRDE, and the content quality variable supports VRDE. The research method used was purposive convenience sampling covering 204 respondents who visited the vicinity of Kebon Indah batik village in Klaten, Central Java, Indonesia. The research findings were H1—STB has a significant effect on VRDE (0.00 < 0.05), H2—VDRE has a significant impact on TVI (0.00 < 0.005), H3—portability has a significant effect on VRDE (0.039 < 0.05), and H4—content quality does not have an impact on VRDE (0.401 > 0.05). The novelty of this research is the VRDE application applied to community sustainable tourist behavior in developing countries. However, the content quality of VR has yet to meet respondents’ expectation.

Keywords: virtual reality (VR); destination experiences; Wisesa sustainable community tourism; content quality; portability; intention to revisit (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/1/446/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/1/446/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2022:i:1:p:446-:d:1016724

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().