The Impact of the COVID-19 Pandemic on the Reputation Management of High-Tech Dentistry in Romania

Mădălin Dorel Țap, Anamaria-Cătălina Radu (), Cristina Stanciu (Neculau), Raluca Răducu and Ivona Răpan ()
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Mădălin Dorel Țap: Faculty of Dental Medicine, Titu Maiorescu University, 031593 Bucharest, Romania
Anamaria-Cătălina Radu: Romanian Academy, Institute of National Economy, 050711 Bucharest, Romania
Cristina Stanciu (Neculau): Department of Marketing and Medical Technology, University of Medicine and Pharmacy “Carol Davila” Bucharest, 020021 Bucharest, Romania
Raluca Răducu: Department of Marketing and Medical Technology, University of Medicine and Pharmacy “Carol Davila” Bucharest, 020021 Bucharest, Romania
Ivona Răpan: Romanian Academy, Institute of National Economy, 050711 Bucharest, Romania

Sustainability, 2022, vol. 15, issue 1, 1-12

Abstract: The COVID-19 pandemic has influenced the activities carried out in several fields, including dentistry, to a high extent. The purpose of this paper is to determine the respondents’ perception of the image of dental practices in Romania following the COVID-19 pandemic. In order to fulfil the purpose of the research, a quantitative study was carried out, including data collection with the help of a questionnaire to 306 respondents. A multiple linear regression model was used in order to determine the type and intensity of existing links between the variables. The results illustrated that 50.8% of the variation in the dependent variable (respondents’ perception of the image of dental practices) is explained by the independent variables. The results obtained in this research are very important, both for the dentists who work in private clinics and for the managers who work inside them. They will therefore be aware of the main factors that must be emphasized if they want to improve the image of the medical practice or to increase the number of patients they have.

Keywords: dentistry; the image of medical practices; implantology; COVID-19; reputation management (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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